Note: the «Z» form appears over two-page spreads for many articles. Ad or Article?: Pass out a variety of print materials to students. The «Z» Form: select any of the ads to demonstrate how eyes track over an ad. Create an Ad Campaign: Ask students to create an ad campaign for the school that encourages student activities rather than shopping. Register Now for FREESubscriber Benefits Register Now! Do it now to get all this: Access to Interactive Digital Editions Online Archives of Past Lessons & Teachers’ Guides Interactive Teacher Community Not Yet A Subscriber?